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Shoe designer to the stars is VIP guest

PUBLISHED: 15:48 16 July 2008 | UPDATED: 09:13 12 August 2010

Star guest: Jinny Choo at boutique opening

Star guest: Jinny Choo at boutique opening

A LUXURIOUS boutique held a private party with Vogue shoe designer Jimmy Choo to celebrate its new found success in the industry. Owner of Davina Boutique in Chislehurst High Street, Michele Pritchard, 27, celebrated the rising success of her own shoe de

A LUXURIOUS boutique held a private party with Vogue shoe designer Jimmy Choo to celebrate its new found success in the industry.

Owner of Davina Boutique in Chislehurst High Street, Michele Pritchard, 27, celebrated the rising success of her own shoe designs with family and friends, including her uncle, famous designer Jimmy Choo.

Guests enjoyed champagne and Chinese delicacies last Thursday as they leisurely browsed through the unique shoe, bag and accessory collections with price tags ranging from £60 to £400.

Ex-fashion student from the London College of Fashion, Ms Pritchard said: "It's been a lifelong dream to have my own shop like this. My father worked in retail for 25 years and owns Davina in north London. I wanted to branch out in to shoes and accessories and I wanted to do it outside London. Chislehurst High Street was definitely in need for something like this."

Shoe designer for the stars, Jimmy Choo said, "I am very proud of my niece she has a lot of talent."

Mr Choo has visited Ravensbourne College, just five minutes away from the shop, for their end of year shows in the past and used to lend them shoes.

He said: "There are a lot of fashion students with talent but it's very important to always work very hard. Never say you are the best at something because someone will always come along and be better. I always respect people.

"It's good to be here. I love Chislehurst, the women are so beautiful. People say if I moved out here I would have a longer life. There is no pollution."

Mr Choo said he had dinner with rapper Jay Z last week, after his controversial appearance at Glastonbury, but declined to be drawn on what the American superstar thought of the festival.

Davina Boutique stocks top-of-the-range shoe designers with a collection of Ms Pritchard's own personal designs that have been made in Italy.

The boutique also sells a small collection of children's footwear.


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