See through the eyes of a 10-year-old autistic boy at intu shopping centre
PUBLISHED: 12:03 10 August 2016 | UPDATED: 12:03 10 August 2016
A virtual reality headset is helping to spread awareness
Shoppers at intu in Bromley will be able to understand the everyday experiences of people suffering with autism thanks to a new virtual reality headset.
The National Autistic Society is touring shopping centres across the country to help show what it can be like to live with the developmental disability.
Using virtual reality, participants can simulate the sights and sounds of a shopping centre as experience by someone on the autism spectrum, by watching the film ‘Can you make it to the end?/
Craig Higgins, marketing manager at intu Bromley, said: “We’re pleased to be working with the National Autistic Society to be raising awareness of autism among all our shoppers and our staff using this impactful virtual reality experience.
“This is part of work by intu Bromley to promote social togetherness and tackle local issues within the communities we serve.”
Alex Marshall, the 10-year-old autistic star of the campaign film was said: “It really helps when people understand things, and this is a really cool way to do it – you can just show someone inside your head! When someone’s seen what it’s like, I think they’ll know why I get overwhelmed, and then they’ll understand that I’m not being naughty.”
Mark Lever, chief executive of the National Autistic Society said: “Half of autistic people and their families sometimes or often don’t leave their houses because they may receive judgemental and negative reactions to their autism from other members of the public.
“Virtual reality is such a fantastic medium and we want to use it to help people identify with a young autistic boy who is having a crisis in a shopping centre.”