Pupils design new logo to celebrate Bromley school’s birthday
PUBLISHED: 15:47 11 April 2016 | UPDATED: 10:18 12 April 2016
Artistic pupils at Scotts Park Primary took part in a competition to create the new design
Artistic pupils at a Bromley primary school have helped to design a new logo to celebrate its 45th birthday.
A competition was launched by Scotts Park Primary School for youngsters from reception to year six to design a new logo that contained a tree to reflect the school’s heritage.
Working alongside marketing agency Ronin Marketing, the ideas were used to create the new logo, which also incorporates the school’s core values: honesty, kindness, effort, acceptance, integrity, respect, fun, creativity and responsibility.
Hannah Podersoo, from year two, was announced as the overall winner of the competition, with a design that will be used throughout the school, on the new uniform and on the new website.
Chelsey Palmer, of Ronin Marketing, said: “We grouped together the designs to develop the logo as you see it now. Hannah’s idea was most like the final concept.
“The school is set within trees, and it is a very green and woody area. The original logo had an oak tree, so they have incorporated the heritage, but it has been given a modern feel by incorporating the core values.”
The core values are represented by the leaves on the tree, with each value linked to a different colour.
A new tagline - ‘Learning together for a brighter future’ - has also been adopted by the school, reflecting its commitment to work in partnership with children, parents and the local community.
Executive headteacher for Scotts Park Primary Marion Drake said: “I’m really pleased to finally reveal our new logo. It’s a very exciting time for the school, celebrating its 45th birthday year and launching a new identity, made even better with the children’s involvement in the process.
“The new logo and tagline truly represent the core values that we uphold for our children at Scotts Park, whilst in keeping with the history of the school.
“We are focusing on core knowledge, attitudes and skills, and the core values run through these. The launch of the new logo is about preparing the children for the 21st century and trying to inspire them to be the best they can be.”