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Pickhurst Junior Academy pupils to star in British Lion eggs advert

PUBLISHED: 10:46 08 October 2015 | UPDATED: 10:46 08 October 2015

Egg and soldiers

Egg and soldiers

Archant

The pupils beat hundreds of other school children from across the UK in a competition to create the perfect egg meal

A school in Bromley has won the chance to star in a new advert for British Lion eggs.

To celebrate 50 years since the comedian Tony Hancock famously championed the benefits of an egg breakfast, pupils from Pickhurst Junior Academy will direct and produce their own revamped version of the famous advert on Friday as part of British Egg Week.

The new commercial will then be showcased on the British Lion eggs YouTube channel to reach a new generation of shoppers.

Pupils from Pickhurst Junior Academy in West Wickham beat hundreds of other school children aged 7-11 from across the UK who entered a competition to create the perfect egg meal.

Their spaghetti egg nest recipe wowed the judges and bagged them the unique opportunity to become advertising executives for the day.

To create the commercials the students will work with advertising professionals using state-of-the-art equipment behind and in front of the camera to create adverts for the YouTube generation.

Class teacher Kate Davies said: “We had a fantastic time getting involved with the Eggs Factor project.

“The resources made the project simple for me and other staff to deliver, as well as engaging the pupils.

“They gained a deeper understanding of healthy eating in a fun way and as a result, produced some ‘eggcellent’ recipes for family and friends.

“As we are currently implementing the new curriculum and involving more cooking, the project provided a great starting point and lots of inspiration for teachers and children alike.”

Andrew Joret, chairman of the British Egg Industry Council, said: “Eggs are experiencing a renaissance at present, so who better than the next generation of shoppers to help us further increase sales in the future.”

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