On Track business column: Social vs face to face networking

PUBLISHED: 11:18 14 February 2013 | UPDATED: 10:53 20 February 2013

Jackie Groundsell

Jackie Groundsell


Welcome to the first On Track business column. I’ll be sharing with you queries, anxieties and lots of tips for the business world.

The content will be two-way. That is, feel free to send me your thoughts on what you’d like help with, or for discussion.

Let’s start with a topic dear to my heart – networking, both face-to-face and online.

Do we need both or are they in competition? In my opinion, and that of many others, this is a resounding yes followed by no! Face-to-face networking and social media complement each other and are essential to any business growth.

Let’s just look at a couple of tips for Twitter. Firstly, don’t be an egg. People (or in Twitter speak, peeps) are talking to YOU, so your photo needs to be there.

Secondly, always thank someone if they RT you (that is ReTweet, a bit like forwarding an email).

With face-to-face networking, most meetings enable you to give a brief talk.

At the 1230 TWC, we allow one minute. Give this plenty of thought, success is all in the planning, and whatever you do, don’t run over time – practice in the bathroom.

Equally important is remembering to dress for success.

Wear to the networking meetings what you would wear to meet your most important client – because you could be, couldn’t you?

Something with pockets makes the storing of your business cards in one pocket and those received in another much easier.

There’s not enough room today to cover more here, so let me know what you’d like to see here to help you and your business.

One final thought, run a mile if anyone tells you that they are experts in social media. This market is developing so fast that people can only be specialists – they cannot possibly be an expert.

Email your comments to me at

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