Olympic badge pride

PUBLISHED: 17:11 17 March 2010 | UPDATED: 09:30 12 August 2010

LONDON Olympic bosses have revealed the design of iconic Landmark London pin badges ahead of the 2012 games.

LONDON Olympic bosses have revealed the design of iconic Landmark London pin badges ahead of the 2012 games.

Bromley council leader, Stephen Carr, received the borough's badge (pictured) from 2012 chairman Sebastian Coe at a meeting of London council leaders on March 9.

Each of London's 33 boroughs has its own design of metal pin badge, each with an iconic feature from the area, after a competition was launched last September.

Bromley residents voted for the Crystal Palace transmitter and park as the landmark that best represented the borough during a competition last September. Built in the 1950s it is the main broadcast tower in London for the BBC, and is visible from miles around its site in Crystal Palace Park.

Lord Coe said: "London is a fantastically diverse city and the variety of landmarks chosen by Londoners to represent their local areas highlights this perfectly.

"These pin badges are a fantastic way to showcase to the UK and the rest of the world what a wonderful city London is and I am delighted to see how proud people are of their city and specific borough.

"I hope they will wear their pin badges with pride."

Other landmarks to feature across London include The Royal Observatory for Greenwich, St Pancras Station for Camden and the Hackney Empire in Hackey.

Councillor Merrick Cockell, Chairman of London Councils, said: "With the Winter Games over, the spotlight has truly turned on London. We cannot wait to show off our city in 2012, and these badges will be a fantastic introduction to just some of the many delights London has to offer."

The Landmark London pin badges will be available for wider sale across London in the coming weeks from Runner's Need, Crest of London, World Duty Free and the Museum of London.

To view all of the designs for London, you can visit the London Olympics website at

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