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Hospice advert bids for more cash

PUBLISHED: 18:08 14 October 2009 | UPDATED: 09:06 12 August 2010

A HOSPICE has launched a hard-hitting campaign to raise money for the care of children with terminal illness. Demelza Hospice Care for

A HOSPICE has launched a hard-hitting campaign to raise money for the care of children with terminal illness.

Demelza Hospice Care for Children is releasing a new poster campaign featuring a father kissing his son, with the catchline: "Some goodbyes mean more than others."

The emotive advertisement aims to raise awareness of the vital work Demelza carries out for over 600 families with terminally ill children across Bromley, Bexley and north Kent.

Ted Gladdish, chief executive of the charity, said: "Demelza has been able to work with hundreds of families over the past decade.

"The opening of a new hospice this year means we can reach out to more families across South London.

"The message behind this campaign is dealing with goodbyes are one of the ways we are able to help our families on a daily basis.

"But we cannot continue this vital work without the support of the community."

For information about the charity visit: www.demelza.org.uk.

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