Campaign aims to reduce pressure on Bromley A&E departments

PUBLISHED: 13:31 30 October 2014 | UPDATED: 13:31 30 October 2014

Picture: Alex Raths.

Picture: Alex Raths.


A campaign is urging people to only go to A&E when it is absolutely neccessary.

Eye catching yellow statues with ‘various ailments’ will be in Bromley High Street on Monday, and the yellow figures will also appear on posters and billboards as part of the campaign.

It aims to alleviate the pressure put on A&E departments during the winter, with many people turning up for treatment for seasonal illnesses rather than emergencies.

National data shows around 40 per cent of people who attend A&E departments are discharged requiring no treatment and could have been treated elsewhere.

The campaign aims to help people understand the other options for healthcare and to reduce waiting times at A&E departments.

It will highlight the alternatives that are available in the area, such as pharmacies, Beckenham Beacon and Princess Royal University Hospital urgent care centres.

Dr Andrew Parson, Chair of NHS Bromley Clinical Commissioning Group, said: “We hope that this campaign will grab people’s attention and help them to understand that A&E is not always the answer. When people have a minor illness or injury, there are alternative places for them to go if they need to.

“In Bromley our poster campaign has focused on runny nose, diarrhoea, back ache, A&E won’t kiss it better because people suffering with these conditions often visit A&E when they don’t need to. In most cases a visit to your local pharmacist for advice and rest at home will get you better as quickly as anything else.”

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