Search

Building brand awareness for a small business

PUBLISHED: 12:49 19 October 2018 | UPDATED: 11:43 26 October 2018

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

Archant

Jamie Brown of Archant Local Impact explains how you can build brand awareness.

Local Impact logoLocal Impact logo

Your ultimate goal might be to have more people spending money with you, but there’s more to the customer journey than the moment that someone parts with their hard earned cash.

Firstly, and particularly as a small business, you’ll need to let people know that you exist. By building brand awareness and letting customers know who you are, more people will know about you and what you do.

Let’s imagine that a business sells garden furniture. It’s unlikely that the audience they want to target – consumers, probably homeowners, who live in properties with a garden, we’ll presume – are all actively looking to purchase garden furniture on a constant basis. However, by putting their message in front of these people the business can build brand awareness by introducing themselves to a group of potential customers and potential future customers, as well as driving traffic and perhaps edging those who are actively seeking what they have to offer along to the next stage of their purchase.

There are a multitude of ways to do this.

Display advertising. Today’s consumers might be blasted with advertising messages all day long, but by ensuring it’s well targeted and relevant to who you want to reach, an effective display advert can really help to catch the eye and generate awareness.

Content marketing. Generally, we like to consume engaging, helpful information from people with relevant expertise, and as an expert in your field you’re well positioned to provide it. Building these relationships with potential customers will not only help to bring traffic to your website, it will also stimulate natural interest to significantly increase your brand awareness.

Social media. In order to position yourself as the answer to a need, the customer must first be aware of what that need might be. Posting engaging and relevant content on a regular basis can help you to build an audience, and that audience is more likely to turn to you when they have a problem for which your business is the solution.

If you have any questions don’t hesitate to get in touch.

Contact Archant Local Impact on 03331 365390, hello@archantlocalimpact.co.uk or at www.archantlocalimpact.co.uk

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Bromley Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Bromley Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Bromley Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest news

Fri, 16:34

A jealous ex-husband who subjected his former partner to harassment and abuse before callously murdering her then going on the run has been found guilty of murder.

Fri, 09:50

More than 800 participants took part in the Bromley Santa Dash last month as the festive fitness tradition entered its seventh year.

Fri, 08:15

Ravens had last Saturday off with scheduled opponents Wrexham in FA Cup action

Thu, 17:15

Hackney-born Sam Toluwase not only promises to add some firepower to the London City Royals — he’s also destined to put more than a few on the gate.

Thu, 15:39

Bromley Council is set to appoint a new temporary top boss following the resignation of its chief executive.

Thu, 11:14

Officers have made a number of arrests this morning (Thursday, December 6), including in areas of Bexley and Bromley as part of an investigation into violent disorder which occurred on August 25 in the Hounslow area.

Most read

Digital Edition

Image
Read the Bromley Times e-edition today
E-edition

Newsletter Sign Up

Bromley Times twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Show Job Lists

Family Notices 24