Bromley woman bringing back the art of 'the tease'
PUBLISHED: 10:00 28 November 2013 | UPDATED: 10:00 28 November 2013
If you have ever fancied yourself as a '50s pin-up, one woman is on a mission to make your dream a reality by bringing back the art of the tease.
Photographer Lexi Fleming set up Rockabetty Studios after falling in love with pin-up icons Marilyn Monroe and Diana Dors and has had a long standing love of all things vintage for years.
She says she got the idea after her mum had a naked boudoir photo shoot at home and thought if that was on offer, then a ’50s style pin-up shoot should be too.
Armed with as many props as she can fit into her car, she transforms women into 50s icons – all in the comfort of their own homes.
The 25-year-old, from the Links Estate, off Burnt Ash Lane in Bromley, said: “Pin-up was almost like porn and seeing a girl’s stockings was certain to drive men wild. I feel that’s been lost and I want to bring that back. The art of the tease was lovely.”
Lexi graduated from Nottingham Trent University where she studied art photography and where she really got into the vintage lifestyle.
She started the company four years ago after she graduated and said that she wanted to recapture the lost glamour of the ’50s.
“In the 1950s it was OK for a woman to want to look good for themselves and to spend a bit of time on themselves without being judged,” she said.
“It was OK to like yourself regardless of your shape or what society tells us.”
The experience starts with a consultation about what exactly the client wants from the session, with unusual requests including one wife wanting to recreate the 12 photos from a pin-up calendar for her husband.
Lexi then turns up at your house and transforms a room into a studio while you get full hair and make-up done.
There is even a cheeky bit of post-production work included just in case you want anything changed.
“Lots of work goes in post-production,” Lexi says. “We are trying to make portraits and nip a bit here and there but it’s important they still look like themselves. Many women want their arms or legs changed but just as many women don’t.”
Lexi says one of her favourite things is being booked for a personal shoot, then the hen party followed by the wedding as she gets to go on a journey with her client.
Now about three in five of her bookings are for hen parties – a service, she says, which has really taken off this year.
“Hen parties are always great fun,” Lexi says. “I think it’s the idea of a group of girls dressing up and wanting to go back to tea parties, which we do a lot of, either in cafes or at the person’s home. There’s lots of playing around with props.”
She says one of the reasons she believes her business has been so successful is that it provides such a personal service.
“It’s just been so positive and I think because it’s so personal people respond to that,” she adds.
For more information, visit rockabettystudios.com.