Bromley woman appears on This Girl Can campaign posters

PUBLISHED: 15:29 03 July 2015 | UPDATED: 08:59 06 July 2015

Cassie Carva.

Cassie Carva.


Cassie Cava is part of the campaign.

A woman from Bromley has appeared on posters hoping to inspire women across the country to take part in exercise they enjoy.

23-year-old Cassie Cava, who has had her foot amputated, appears on a poster which reads ‘Stare all you like, but you’d better be quick’.

Following a successful response to the launch of the This Girl Can campaign earlier this year, the posters have been released to show women taking part in summer sports.

Ms Cava has joined the ‘girls that can’ - and is proud to be part of the campaign, which aims to celebrate and inspire women of all shapes, sizes and sporting abilities.

She said: “It’s really good. I think it’s such a positive campaign.

“I really believe in what it stands for, getting people into sport and dropping the fear of judgement, fear of failure and not being good enough.”

She added: “I had my foot amputated last October.

“I had a club foot. I had lots of operations when I was little. When I was about 15 to 16 I started breaking my foot and when it broke really badly and they said they needed to operate.

“Five years later I had had lots of operations to try to fix different things. It was my decision to amputate.”

Ms Cava wears a prosthesis - a device designed to replace a missing part of the body.

“My prosthesis is brilliant,” she said.

“I have got a couple of different ones. I am about to get a running blade called the BladeXT, which I am very excited about.

“It’s so much better than my actual foot ever was.”

Ms Cava has poured her energy into exercise and hopes the campaign will inspire other women to do the same.

“You can’t worry about what people might be thinking of you when you exercise because it doesn’t matter how you look or whether you’re any good at it,” she said.

“I don’t let that bother me as an amputee, and nor should anyone else.

“For me, having my foot amputated actually gave me my life back, and I’d say to any woman worried about being judged, just get out there and give something a try, whatever your ability level. It’s the best thing I ever did.”

Ms Cava, who is studying medicine at Kings College London and is a keen runner, first got involved with the campaign through social media.

“There was a casting on Twitter that I responded to,” she said.

“I had to do a little video of myself talking and send some pictures.”

And the poster that Ms Cava features in showcases a local environment.

“It was in Hawkwood, in Petts Wood,” she said.

“I run round there and walk the dog there so it was really nice to do it there.”

And the posters have had a great response.

“I got snap chats and pictures from people in front of them from all over the country,” she said.

Alongside the new campaign billboards, Sport England - who are behind the This Girl Can campaign - have unveiled a host of new ways for women to join in and celebrate how they get active.

Sport England has partnered with store Marks and Spencer to sell a limited edition This Girl Can t-shirt.

As well as this, they have launched a This Girl Can mobile web app, where women can create and share their own personalised versions of the adverts.

Jennie Price, Sport England chief executive, said: “We are extremely excited to be back for summer with new activities and our new ‘girls that can’, including Cassie.

“When we developed This Girl Can, we focussed on the fear of judgement and this has resonated with women across the world.
“I have been overwhelmed by how many women have wanted to be part of the campaign, to share it, celebrate it, and own it for themselves.”

To find out more, visit or follow @ThisGirlCan.

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