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Bromley's yellow giants advise againt misuse of A&E services

PUBLISHED: 15:50 13 January 2014 | UPDATED: 15:50 13 January 2014

Dr Natasha Hoare ,Bromley GP, Councillor Peter Fortune ,Chairman of Bromley’s Health and Wellbeing Board, Dr Andrew Parson, Clinical Chair of Bromley Clinical Commissioning Group,  Piyush Amin, Bromley Pharmacist, promote the NHS campaign to keep people from using A&E unnecessarily

Dr Natasha Hoare ,Bromley GP, Councillor Peter Fortune ,Chairman of Bromley's Health and Wellbeing Board, Dr Andrew Parson, Clinical Chair of Bromley Clinical Commissioning Group, Piyush Amin, Bromley Pharmacist, promote the NHS campaign to keep people from using A&E unnecessarily

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Giant yellow statues have been reminding shoppers in Bromley to only use A&E departments this winter if absolutely necessary.

The NHS has been targeting resident across south-east London in a bid to reduce the number of people visiting hospitals unnecessarily.

South-east London Accident and Emergency departments see around 1500 patients a day, with this figure increasing over winter.

Bromley High Street has seen the installation of the yellow giants, which as well as helping people know where else they can seek help for health problems, remind shoppers that A&E is not there to “kiss it better”.

Bromley GP Dr Andrew Parson said: “The aim of our campaign is to grab everyone’s attention and help them understand that A&E is not always the answer. There are other alternative and more appropriate places to go when you have a minor illness or injury.”

Bromley Pharmacist, Piyush Amin added: “Pharmacists have an important role in providing quality healthcare to patients. You can talk to your local pharmacist in confidence and you don’t need to make an appointment. We can advise patients on medication, minor ailments and other conditions to help avoid them having to go to A&E.”

Visit www.notalwaysAandE.co.uk to find the nearest service to get the treatment you need.

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