Bromley's oldest store EW Payne to close after 103 years
PUBLISHED: 00:01 06 June 2013 | UPDATED: 09:19 06 June 2013
Bromley's oldest store, jewellers EW Payne, is to close its doors for good after first opening them 103 years ago.
The closure will be marked by a £3million clearance sale which starts on June 15, with prices reduced by up to 60 per cent.
Handed down the generations since it was first opened by Ernest Payne in 1910, the store’s director Nick Stanhope believes the businesses is a victim of the recession having once been a desitnation for shoppers far and wide.
Mr Stanhope, a fourth-generation family member, said: “We have been massively affected by Bluewater as shoppers have been drawn away from traditional businesses that pride themselves on delivering great products and exceptional customer service.
“As a fourth-generation family member it is devastating news for me, my family and colleagues at EW Payne that we have to close after such a long history in Bromley.”
In an attempt to modernise and stay afloat, the store recently underwent a regeneration project that included a champagne bar above the shop floor.
Development manager, Roger Dyer, had hoped this investment would revitalise business and attract big brands.
He said: “The majority of the quality brands that make things such as watches don’t want to be sold in a traditional store like ours.
“They want a modern development and if we want the big brands, we need to modernise – but without losing the tradition.”
The store’s legacy can be considered royal, as last year the Queen was presented with a carriage clock during her visit to Bromley. In 1977, Prince Charles was also given a gift from the store during a visit to The Churchill Theatre, in Bromley High Street.
In preperation for the clearance sale, EW Payne will be closed from Sunday to Friday, June 14. The sale will run until all remaining stock runs out.