Bromley's art deco style cinema set to be restored as Picturehouse takes over
PUBLISHED: 17:40 07 September 2017 | UPDATED: 17:40 07 September 2017
The cinema first opened in 1936
Bromley is set to get a new cinema as the existing Cineworld is upgraded and given a new name.
Along with its extensive makeover, it is to become another in the Picturehouse chain.
A spokesman for the company said: “Bromley Picturehouse will be a six-screen cinema with a cafe and bar opening on the site of the 1936 George Coles’ designed Odeon, which more recently has operated as an Empire and then Cineworld cinema.
“The new development will add an additional two cinema screens and restore many classic elements from its art deco past and improve facilities across the venue.
“The new capacity for the cinema is proposed at 916 seats, which is up from the present 889.
“It will be using the former office space at the back to create a brand new cafe with a bar plus a kitchen.
“Access across the venue will also be improved, with a passenger lift installed to provide wheelchair access to the main cinema screen and one of the new screen.”
They added: “Picturehouse is looking forward to serving the Bromley community and working, as it does in all its cinemas, with the local area to create a hub for audiences of all kinds, from families to seniors, students and film fans.”
The company is now seeking planning permission for the improvements.
A spokesman said: “We have submitted our plans and are confident planning permission will be granted.”
The building itself has a rich history.
The company said: “The Bromley Odeon opened in 1936 and is one of the original Oscar Deutsch Odeon theatres, representing the distinct art deco style of prominent architect George Coles, one of the most famous and prolific architects of the Golden age of cinema building.
“Of the nearly 90 cinemas that George Coles designed, the vast majority are no longer cinemas, and a significant proportion have been demolished altogether.
“In 1976 the Odeon was tripled creating two additional cinema screens. It traded as an Empire until last year when Cineworld purchased it. It currently trades as Cineworld but will re-open as a Picturehouse after the development.
“This cinema is a rare and beautiful example of an art deco cinema and Picturehouse are very excited to bring it back to its former glory by improving the facilities and restoring much of its period detail and look and feel
Picturehouse Cinemas owns and operates 23 Picturehouse Cinemas.
Its distribution arm, Picturehouse Entertainment, said it prides itself on being a distinct new cinematic voice showing outstanding new feature films.
It said it has a history of delivering eye-catching, innovative and award-winning release campaigns for an exciting mix of feature films in the UK. Picturehouse is also a wholly owned subsidiary of Cineworld.