Beckenham mum designs Ann Summers sex toys in new Channel 4 documentary

PUBLISHED: 12:20 31 May 2013 | UPDATED: 12:20 31 May 2013

Jill Gulden Demirel was selected by Ann Summers CEO Jacqueline Gold to help design a new range of sex toys.

Jill Gulden Demirel was selected by Ann Summers CEO Jacqueline Gold to help design a new range of sex toys.


A Beckenham mum-of-three has been selected to star in a Channel 4 documentary following eight women chosen by Ann Summers to help design a new range of sex toys.

As part of ‘The O Team’ selected by CEO Jacqueline Gold, the show follows Jill Gulden Demirel, 34, taking part in design pitches and seeing her ideas pushed through to the final product launch.

Jill was inspired to apply for the year-long project after her husband, Hus, was diagnosed with cancer. She found herself struggling to cope with the news and set out to find something positive to focus on.

With her husband, currently in remission, Jill was keen to make the most of their time together and a number of Ann Summers new products were directly inspired by Jill’s ideas - including ‘Buzzy Bits’ and ‘Panty Pins’.

She said: “Jacqueline Gold has always been an inspiration to me and the fact that she trusted us to create a new range of products for her brand was really exciting.”

Bromley-born Gold was impressed with Jill’s openess and inventive ideas, describing her as an “important part of the panel”.

She added: “Jill was very open about her sex life and was keen to inspire other couples to feel comfortable experimenting in the bedroom.

“Throughout the process Jill has had some fantastic ideas on how to further develop our offering. After all who would have thought a pair of knickers could be more than just an everyday essential.”

The project is the focus of a new documentary The Sex Toy Story and is due to air on Channel 4 on Thursday, June 13 at 10pm.

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