Trading Standards warning over misleading fur products

PUBLISHED: 13:18 06 March 2018

The council’s Trading Standards team found that traders were selling unlabeled fur items. Picture: PA

The council’s Trading Standards team found that traders were selling unlabeled fur items. Picture: PA

PA Archive/PA Images

Shoppers are being urged to check unlabelled “fur” items, and not to assume that items they may purchase are faux fur, following the discovery that many items are often deceiving to buyers.

Real fur is often used as it is produced and sold more cheaply than fake, and anyone who thinks a Bromley trader is selling real fur as faux fur is asked to report it to the borough’s Trading Standards team via the Bromley website for investigation.

The council’s Trading Standards team has issued the advice after traders were found selling textile garments, including hats with pompoms and coats with fur attached to the hoods, believing them to be made of faux fur as they were unlabeled, when in fact the fur was real.

Traders may be committing offences which could result in prosecution, while consumers are unable to make informed decisions about a purchase, as there is a lack of product information about whether real or faux fur has been used.

Cllr Kate Lymer, executive councillor for public protection and safety, said: “This is an ongoing issue and although many people believe there is nothing wrong with selling or buying fur products, consumers need to know exactly what the material is, so they can decide for themselves.

“Our advice is to always check before you buy and don’t rely on labels or price to help you decide whether fur is real or fake.”

The news follows investigations by the council’s Trading Standards team and the Humane Society International.

A way of checking to see if fur is real or faux is by analysing the fur tips and base - real fur tends to taper to a point at the end, whereas faux fur tips are blunt.

Faux fur is attached to woven fabric while the base of real fur is the animal’s skin, so it will be leather.

The law requires that using animal-derived materials in textiles, such as fur and leather, must be clearly labelled in a way that consumers are not misled and can easily understand.

Products containing these materials must have labels that include the wording “contains non-textile parts of animal origin”.

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